Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
Where the sports industry goes next
New ADI signage allows club to sell TV ad inventory in multiple territories.
Italian soccer giants sign deal with blockchain-based fan engagement platform.
Block follows streaming surge during Asian Games esports tournament.
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With county cricket in the midst of an unlikely digital boom, SportsPro spoke to Somerset CCC digital exec Ben Warren about unprecedented viewing figures, the social habits of cricket fans and digital media's ability to transform a club.
SportsPro caught up with Sam Grimley, commercial director of GumGum, to discuss the ever-changing sports sponsorship landscape and how digital media has affected the way in which brand exposure is measured.
Sean Verity, Antourage co-founder, explains the mechanics behind the company's work with Swedish soccer's top-flight and how it is taking fan engagement to new levels.
Ahead of his appearance at SportsPro The Brand Conference, Inter Milan’s chief communications officer Robert Faulkner explains how the Serie A giants are reinventing themselves off the pitch in order to connect with their international fanbase.
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