Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
Where the sports industry goes next
La Liga giants aiming to reach Gen Z audience through digital gaming community.
Technology promises lower emissions equivalent to yearly footprint of 3,900 cars.
Soccer tournament coverage to start with knockout phase.
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Facebook’s cryptocurrency plans are an indication of how much the tech economy will depend on keeping users in the same commercial environment – a trend sport’s smartest operators will be giving their full attention.
After Spain’s data protection watchdog hit La Liga with a €250,000 fine for allegedly spying on users of its app to catch out illegal streamers, SportsPro senior writer Sam Carp takes a look at a complex new battle in the war against piracy.
The response to the Fifa Women’s World Cup in France is a sign of the growth women’s soccer is delivering. Now, the industry must prepare for the change the tournament will bring.
In his latest column, SportsPro senior writer Sam Carp scrutinises our news archives and asks why the sports industry should care that sports teams and leagues are launching their own accounts on a new social media app.
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