Future sports technology & next generation business insights
While technology has taken hold in traditional sports, there is a contingent of newer properties whose raison d’être is technological innovation, from the burgeoning world of eSports to hi-tech drone racing and all-electric, zero-emissions motorsport.
Where the sports industry goes next
Football players will be given the opportunity to sell their biometric data.
Ridesharing app in partnership with Bills, Sabres and Bandits.
Social platform to provide live coverage of Wednesday's all-Mexican finale.
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Nothing is more important than appearing to care about eSports. This is particularly true in the agency sector, which has not felt this out of step with the zeitgeist since it pretended to know something about skateboarding in the early 2000s.
Digitalisation and rapid advancements in technology are affording sports bodies new and exciting ways of engaging their fans. Yet human connection runs deeper than digital interaction. In an industry built on tribalistic passion and raw emotion, understanding behavioural and societal trends remains as important as ever.
Arguably the most digitally innovative league in the world, the NBA has always been willing to try new things. Earlier this month, they took another step in that direction, announcing the formation of the NBA 2K eLeague.
Carlo De Marchis, chief product officer at deltatre, shares what he considers to be the most important things in the ever-expanding digital sports sector in 2017.
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