Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
Where the sports industry goes next
Strategic acquisition positions marketing firm in booming video gaming sector.
League becomes first North American soccer property to launch on digital platform.
Gaming brand aligns with NBA team and their new esports outfit.
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Seven League senior consultant Charlie Beall offers a few pearls of wisdom from a year of working in the burgeoning eSports industry.
Carlo De Marchis, chief product and marketing officer at Deltatre, analyses the enduring impact of VR in sports and looks at how it will be used in the future.
Arguably the most digitally innovative league in the world, the NBA has always been willing to try new things. Earlier this month, they took another step in that direction, announcing the formation of the NBA 2K eLeague.
Digitalisation and rapid advancements in technology are affording sports bodies new and exciting ways of engaging their fans. Yet human connection runs deeper than digital interaction. In an industry built on tribalistic passion and raw emotion, understanding behavioural and societal trends remains as important as ever.
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