Future sports technology & next generation business insights
Sport creates countless points of contact between committed communities of fans and the teams, competitions and events they care about most. Now, with technology creating new means of interaction, and development in analytics and algorithms delivering advances in understanding huge sources of information, it is becoming possible to build up more powerful and meaningful pictures of individual supporters – and meet them on their own terms.
Where the sports industry goes next
‘Knit for You’ concept being trialled at a pop-up store in Berlin.
At least 22 regular season fixtures to be shown this year.
Facebook adds elite surfing to growing rights portfolio.
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Nothing is more important than appearing to care about eSports. This is particularly true in the agency sector, which has not felt this out of step with the zeitgeist since it pretended to know something about skateboarding in the early 2000s.
Digitalisation and rapid advancements in technology are affording sports bodies new and exciting ways of engaging their fans. Yet human connection runs deeper than digital interaction. In an industry built on tribalistic passion and raw emotion, understanding behavioural and societal trends remains as important as ever.
Arguably the most digitally innovative league in the world, the NBA has always been willing to try new things. Earlier this month, they took another step in that direction, announcing the formation of the NBA 2K eLeague.
Carlo De Marchis, chief product officer at deltatre, shares what he considers to be the most important things in the ever-expanding digital sports sector in 2017.
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