Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
Where the sports industry goes next
Chinese broadcaster service resumes live streaming after five-day suspension.
Gaming agency signs for two years as Premier League club expand esports efforts.
Blockchain firm building fantasy sports offering featuring top soccer clubs.
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As both World Athletics and SoftBank are rapidly discovering, big ideas can be inspirational but small details matter.
The annual PwC survey of leading sports professionals reveals a sense of optimism about the future of sport, despite expectations of massive change ahead, and recent events show that some traditions have the resilience and adaptability to move with the times.
In his latest column, Sam Carp looks back at a session at the Fan Conference featuring Liam Chivers, the agent of YouTube sensation KSI, and asks why the sport industry is sometimes averse to embracing new ways of doing things.
With monthly subscription fees proliferating for consumers as the battle for digital revenues continues, the much-discussed UK launch of The Athletic could be worth following some way beyond news media.
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