Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Following its ground-breaking partnership with finance giant Mastercard, SportsPro delved into the deal with Naz Aletaha, head of esports partnerships at League of Legends owners Riot Games.
by Stephan Georgiou
Backed by some high-profile names, The Players’ Tribune and Designated Player have entered the sports media market and planted flags in unchartered territory. In conversation with key executives from both companies, SportsPro seeks to uncover their intentions.
by Tom Bassam
Ahead of his appearance at SportsPro The Brand Conference, Inter Milan’s chief communications officer Robert Faulkner explains how the Serie A giants are reinventing themselves off the pitch in order to connect with their international fanbase.
by Sam Carp
An alternative look at SportsPro's 50 Most Marketable 2018 list, using Hookit's data.
The Hookit Marketability Score was created especially for SportsPro’s 2018 50 most marketable athletes, here's how it works.
With county cricket in the midst of an unlikely digital boom, SportsPro spoke to Somerset CCC digital exec Ben Warren about unprecedented viewing figures, the social habits of cricket fans and digital media's ability to transform a club.
by Nick Friend
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