Future sports technology & next generation business insights
While technology has taken hold in traditional sports, there is a contingent of newer properties whose raison d’être is technological innovation, from the burgeoning world of eSports to hi-tech drone racing and all-electric, zero-emissions motorsport.
by Michael Long
Where the sports industry goes next
Digitalisation and rapid advancements in technology are affording sports bodies new and exciting ways of engaging their fans. Yet human connection runs deeper than digital interaction. In an industry built on tribalistic passion and raw emotion, understanding behavioural and societal trends remains as important as ever.
Dow Olympic and Sports Solutions’ global technology and sustainability director reflects on Rio 2016 and looks forward to Tokyo 2020 and beyond.
by Adam Nelson
Sport creates countless points of contact between committed communities of fans and the teams, competitions and events they care about most. Now, with technology creating new means of interaction, and development in analytics and algorithms delivering advances in understanding huge sources of information, it is becoming possible to build up more powerful and meaningful pictures of individual supporters – and meet them on their own terms.
by Michael Long and Eoin Connolly
Facing continued subscriber losses and declining revenues at ESPN, Disney chief executive Bob Iger is adamant the company’s investment in BAMTech and a new over-the-top streaming service can stop the network’s slide.
SmartSeries is the new venture from SportsPro looking at where the industry is going next. It will explore topics like near-future technology, investment, innovation and emerging best practice in a range of fields, bringing in opinion from those on the cutting edge and finding out how the sports business can prepare for the change that is coming tomorrow. 'Smart Cities' is the first entry in a series that will offer a new perspective across print, digital and events.
by Eoin Connolly
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