Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Launched in 2016, Dugout has brought together dozens of soccer clubs worldwide – including Real Madrid, Barcelona, Liverpool and Arsenal – to rethink the value and execution of their online output in the face of a changing rights market and the rising significance of data.
Dimension Data was already involved in cycling as a team sponsor when it became a technology partner of Tour de France organiser ASO four years ago. Now, as UK and Ireland managing director Barney Taylor explains, its networks are changing the way the world’s most famous road race is experienced.
Making sense of the trends of today is crucial to understanding what might happen tomorrow. Nowhere does that mantra ring truer than in the fast-moving point at which sport meets technology and digital media.
by Michael Long
Golf’s oldest and most prestigious major, the Open Championship, has begun embarking on a modernisation project to make an event built in the 19th century fit for 21st century consumption. Its organiser, The R&A, now envisages a similar journey for the sport as a whole, using commercial and digital means to tell new stories to new audiences and get a different range of people to play.
Hookit's final look at who drove social engagement at the 2018 World Cup.
The 2018 Fifa World Cup has been warmly received, on and off the pitch, and the events of the past few weeks have provided some significant pointers as to the direction of travel in the business of soccer.
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