Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
With Eurosport celebrating its 30th anniversary in February, SportsPro travels to Paris to find a broadcaster transformed by investment from its parent, Discovery, by a technological and cultural overhaul, and by a new approach to sport and lifestyle programming for the digital age.
When it comes to the business of creating and distributing eye-catching content, few do it better than Red Bull Media House. The energy drinks giant’s sprawling multimedia arm sits comfortably at the intersection of sports, music, culture, lifestyle and entertainment, providing a blueprint for others to follow.
by Michael Long
Black Book Business Diary: Melbourne season opener on track for best financial results in five years.
by Joe Levy
With SportsPro OTT Asia on the horizon, Joyee Biswas, Facebook’s head of sports partnerships, APAC, explains how the social media network is using sport to drive users to the platform.
After a change in venue and some heavy investment from IMG, the Miami Open's tournament director James Blake hopes to help the event regain its premier status.
SportsPro visits the Nou Camp to find out how Barcelona’s €600 million Espai Barça renovation will create a data footprint that spreads beyond its physical confines.
by Steven Impey
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