Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Global revenue from virtual reality technologies is predicted in some studies to be set for exponential growth in the next few years. With its ability to provide and amass data and to transform the user’s viewing experience, VR and augmented reality are finding footholds in the sports industry. SportsPro looks at how two VR companies, Zeality and Mandt VR, are using these new technologies to innovate the fan experience.
by Elena Holmes
HEED co-founder Mati Kohavi tells SportsPro how the platform is taking fan engagement to the next level.
by Tom Bassam
As esports grows in stature, the likes of Turner, BBC and Eleven Sports are exploring ways to get in on the action. Michael Long assesses a potentially untapped media sector and a possible Olympic future.
by Michael Long
Hookit has partnered with SportsPro to provide insights into key trends in the sports sponsorship space, specifically when it comes to the value athletes, teams, and leagues are driving for their sponsoring brands.
by Guest Contributor
Increased esports interest across the board has also attracted the attention of the gambling industry. Sportradar's James Watson explains how esports organisers are dealing with the opportunities that come with higher revenues from betting, but also the challenges that come with closer scrutiny.
Part three of SportsPro's Esports Week feature series sees us delve (not too deep) into the archive to dig out our look at the increasingly sophisticated, purpose-built esports live arena experience.
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