Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Genius Sports’ partnership with global basketball governing body FIBA began with a near-chance encounter a decade ago. Since then, the collaboration has tracked rapid changes for both parties and expanded to deliver on a proliferating array of data and organisational ambitions.
by Tom Bassam
Digital sponsorship value analysts Hookit assess the impact of Instagram's recent platform API shutdown.
Simon Tracey, head of client services at Wasserman's experience division, on why brands can't afford to miss the boat with esports.
by Guest Contributor
The legalisation of betting on sporting events could be moving closer in the US, as courts prepare to hear a series of key cases. Perform’s managing director, pictured below, considers how a legal market might need to prepare.
by Andrew Ashenden
James Gambrell, chief executive of Supponor, explains how the London-headquartered company is using augmented reality technology to revolutionise pitchside sports advertising, and how this digital content is opening up new revenue streams for the Bundesliga and La Liga.
by Elena Holmes
As Airborne motorsport series Air Race 1 announces plans for the first ever all-electric airplane race, SportsPro spoke to chief executive Jeff Zaltman about the plans for Air Race E.
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