With a new Premier League soccer season on the horizon, SportsPro digital editor Tom Bassam talks to Arsenal head of content Tom Hines and Southampton head of content and digital Luke Nicholson about the art of club storytelling.
How does a team create a consistent, compelling media presence? How do you match the right output to the right digital channels? How do you ensure best practice across an editorial operation and communicate what matters throughout the whole organisation? And how do you make all that count for sponsors and partners?