Investment, Politics & Governance, Rugby, Soccer, Global

PODCAST - Lucien Boyer’s fresh thinking around sport, culture and IP

Also featured, Marissa Pace on a new approach to digital for the Rugby World Cup 2019.

by Eoin Connolly
PODCAST - Lucien Boyer’s fresh thinking around sport, culture and IP

Up front, SportsPro editor at large Eoin Connolly meets with Lucien Boyer.

The former global president of Havas Sport and Entertainment and former CMO of Vivendi talks about his new Global Sports Week venture in Paris (4.58) and how a run of major events will move France to the centre of the sports industry. Also up for discussion is why sport needs to stop building its content world around live rights and start learning from entertainment media about nurturing IP and taking control of storytelling.

And with the Rugby World Cup well underway, Steven Impey - on the ground in Japan for the opening weeks of the tournament - gets World Rugby chief marketing officer Marissa Pace (47.04) on the line to ask her about the governing body's positioning and digital content strategy, from its activities in Asia to its work with TikTok.