Licensing, Media Rights, Sponsorship, ESports & Digital Sport, North America, Global

PODCAST - Infinite Esports: players, partnerships and publishers in gaming’s fast-moving world

Chris Chaney and Joe Hills of Dallas-based Infinite Esports talk to SportsPro editor-at-large Eoin Connolly about the latest developments in the sector, from competitive trends to Fortnite to sponsorship and international expansion.

by Eoin Connolly
PODCAST - Infinite Esports: players, partnerships and publishers in gaming’s fast-moving world

Esports has entranced many within the traditional sports industry and is a fast-moving, fast-growing category in its own right.

Now, Texas-based Infinite Esports & Entertainment is among a handful of groups looking to establish a presence across the competitive video games sector, with teams playing in a broad range of leagues and titles, new initiatives launched as far away as India and a permanent sports venue in the works back in Arlington.

Chris Chaney, the group's founder, president and owner, and strategic partnerships director Joe Hills join SportsPro editor-at-large Eoin Connolly to discuss all of that, as well as a first season for the Houston Outlaws in the franchise-based Overwatch League, which has attracted considerable investment from within the sporting mainstream. They also discuss finding the right gaming content for the right partners, the role of players and their existing audiences, making sense of the Fortnite phenomenon, working with publishers and understanding what titles will be a hit.