Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
With the NBA in China ahead of a new US basketball season, SportsPro speaks to deputy commissioner and chief operating officer Mark Tatum about the league’s reputation as an innovator and its new activities in media, betting and technology.
SportsPro travelled to last weekend’s Men’s Volleyball World Championship finals in Turin to find out how digital technology is reinventing the International Volleyball Federation (FIVB) from the inside out.
by Michael Long
SportsPro caught up with Patrick Mostboeck, Sportradar’s BVB-TV relaunch project manager, to discuss the key aspects of an OTT product and the reasons for Dortmund's new service.
by Nick Friend
Following its ground-breaking partnership with finance giant Mastercard, SportsPro delved into the deal with Naz Aletaha, head of esports partnerships at League of Legends owners Riot Games.
by Stephan Georgiou
Backed by some high-profile names, The Players’ Tribune and Designated Player have entered the sports media market and planted flags in unchartered territory. In conversation with key executives from both companies, SportsPro seeks to uncover their intentions.
by Tom Bassam
Ahead of his appearance at SportsPro The Brand Conference, Inter Milan’s chief communications officer Robert Faulkner explains how the Serie A giants are reinventing themselves off the pitch in order to connect with their international fanbase.
by Sam Carp
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