Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
eSports has emerged from its online roots to become an increasingly sophisticated live arena experience. Purpose-built eSports facilities are the logical next step.
by Michael Long
Ryan Montoya, the chief technology officer at the Sacramento Kings, explains why the team's Golden 1 Center is the ‘most technologically advanced arena in the world’.
While technology has taken hold in traditional sports, there is a contingent of newer properties whose raison d’être is technological innovation, from the burgeoning world of eSports to hi-tech drone racing and all-electric, zero-emissions motorsport.
Digitalisation and rapid advancements in technology are affording sports bodies new and exciting ways of engaging their fans. Yet human connection runs deeper than digital interaction. In an industry built on tribalistic passion and raw emotion, understanding behavioural and societal trends remains as important as ever.
Dow Olympic and Sports Solutions’ global technology and sustainability director reflects on Rio 2016 and looks forward to Tokyo 2020 and beyond.
by Adam Nelson
Sport creates countless points of contact between committed communities of fans and the teams, competitions and events they care about most. Now, with technology creating new means of interaction, and development in analytics and algorithms delivering advances in understanding huge sources of information, it is becoming possible to build up more powerful and meaningful pictures of individual supporters – and meet them on their own terms.
by Michael Long and Eoin Connolly
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