Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Hookit's final look at who drove social engagement at the 2018 World Cup.
The 2018 Fifa World Cup has been warmly received, on and off the pitch, and the events of the past few weeks have provided some significant pointers as to the direction of travel in the business of soccer.
Chris Chaney and Joe Hills of Dallas-based Infinite Esports talk to SportsPro editor-at-large Eoin Connolly about the latest developments in the sector, from competitive trends to Fortnite to sponsorship and international expansion.
Hookit takes a look at the players, teams and brands driving social engagement in Russia.
SportsPro spoke to Vincent Wiskowski, the United Soccer League’s director of digital projects and emerging technology, and Shaka Arnon, head of US operations at WSC Sports, to learn more about the second-tier division’s new automated video platform and the opportunities it will provide.
by Sam Carp
Fan engagement is literally embedded into the new home of the Atlanta Falcons thanks to the venue’s technology partnership with IBM. The IT solutions company’s global chief technology architect Ben Brillat reveals how they built the world’s most advanced stadium.
by Tom Bassam
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