Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
The PyeongChang 2018 Olympic Games were lived more digitally than any before them. With the help of Hookit, our official data partner, SportsPro looks at some of the athletes, partners and moments that drove interest around the biggest sporting event of the year so far.
by Guest Contributor
With the Indian national cricket team broadcast rights up for auction on 3rd April, SportsPro assesses the impact of Discovery’s entry into the market.
by Tom Bassam
Ahead of the first Grand Prix of 2018 Sean Bratches, Formula One’s managing director of commercial operations, tells SportsPro about the ongoing evolution of F1 under Liberty.
Avi Lasarow, founder and chief executive of DNAFit, explains how the London-based company’s fitness and nutrition-based gene-testing is delivering bespoke training programmes for athletes, and how it is helping partners from Premier League clubs to the Egyptian Olympic Committee find success.
by Elena Holmes
Ahead of his appearance at SportsPro Live, Andreas Heyden, the chief executive of the Bundesliga’s digital arm, explains how it works to deliver soccer ‘as it’s meant to be’.
Virginie Régis, Capgemini’s global group marketing and communications director, explains why the company partnered with World Rugby, and how it plans to digitally transform the global governing body’s sevens series.
by Sam Carp
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