Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
With the clock winding down on the FFA and the A-League teams in their bid to reform Australian club soccer, SportsPro editor Michael Long marks out the lines on the commercial battleground.
by Michael Long
Global marketing director Derek Sun explains why the international smartphone manufacturer is expanding its European presence, and why sports content holds the key to Oppo’s success.
by Steven Impey
As European soccer continues its digital evolution, Uefa’s head of digital transformation tells SportsPro how the governing body plans to tap into a wealth of new technology entering the industry.
Plus, discussion on the IAAF rebrand, and the Toronto Raptors bid for NBA history.
Georgina Lewis, the Football Association’s head of marketing, and Marzena Bogdanowicz, the governing body’s head of marketing and commercial for women’s football, explain how Fifa Women’s World Cup success for the Lionesses can continue the sport’s growth trajectory in England.
by Sam Carp
SportsPro’s official data partner, Hookit, lifts the lid on who is offering the most for their partners across social media ahead of the Women's World Cup.
by Joe Levy
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