Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
SportsPro caught up with Ray Warren, president of US Spanish language broadcaster Telemundo Deportes, to get the lowdown on the network's World Cup plans.
by Michael Long
Following the conclusion of the Premier League’s latest domestic TV deal, SportsPro takes a look at how the pieces fell into place for Amazon to make its move, and the implications its entry might have for how rights to English soccer’s top flight are sold in the future.
by Sam Carp
Rayde Luis Baez, managing director of the WWP Group in Western and Southern Europe and Americas, on how the US sports industry makes the most of the potentially huge betting windfall coming its way.
by Rayde Luis Baez
General Data Protection Regulation (GDPR) expert Milly Lawrence, a consultant at LiveWire Sport, spells out what the hottest acronym since COBRA actually means.
by Guest Contributor
Matt Wheatcroft, managing director of Purpose Media, tells the story of how English soccer club Derby County took an innovative approach to their digital output and secured stunning returns.
From Arsene Wenger’s departure to Tottenham’s victory over Leicester, Josh Baines, product marketing manager at digital brand intelligence analysts Grapeshot, reveals how it is possible to take advantage of 'tent-pole' events.
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