Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
A look at athlete marketing through the prism of Hookit’s PE Score reveals an alternative top ten with a social media skew.
by Tom Bassam
The Hookit Promotional Effectiveness (PE) Score was used to inform the composition of SportsPro’s 2019 50 Most Marketable Athletes list. Here's how it works.
Also on the agenda: Disney's bundle plans and Anthony Joshua's Saudi excursion
The groundbreaking debut season of the world’s first and only all-female single-seater motor racing championship saw the chequered flag at Brands Hatch. Here, chief executive Catherine Bond Muir explains why putting more women on the grid is a sure route to progress.
by Michael Long
To kick off Women in Sport Week, Amy Brooks, the NBA’s president of TMBO and chief innovation officer, discusses the responsibility of being one of the highest-ranking female executives in North American sport, and why no idea is a bad idea when it comes to preparing for the future.
by Sam Carp
Also on the agenda: the Athletic arrives; and motorsport in focus
Business insights & future intelligence delivered to your inbox