Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Sean O’Connor, co-founder and chief commercial officer at STATSports, discusses the sports technology firm’s ground-breaking player monitoring partnership with US Soccer, and explains how the company became a market leader.
by Sam Carp
Last week, English soccer club Aston Villa became the first side in England to adopt a vertical ecommerce model when they announced a three-way kit partnership with Fanatics and Luke 1977. SportsPro looks at the story behind the deal, and how it could revolutionise soccer’s traditional approach to kit production.
Ahead of the start of this week’s 101st Giro d’Italia, SportsPro's Richard Partridge caught up with Paulo Bellino, managing director at race organiser RCS Sport, to talk about cycling's first Grand Tour of the year, his plans for the future, and the company’s recent UCI Tour races in Dubai and Abu Dhabi.
by Richard Partridge
Formula One’s move to Sky Sports was a milestone for the championship and the broadcaster. Jonathan Licht, Sky Sports’ director of strategy, explains how the championship and its dedicated channel have affected the way the pay-TV giant thinks about sports coverage.
Familiar for years as a provider of betting and integrity services, sports data and content specialist Sportradar has recently diversified into a range of more public-facing endeavours from visual analytics to OTT. As managing director of group operations David Lampitt explains, it is a natural progression that will help the company get rights holders closer to fans in more places than ever.
Indycar’s chief marketing officer, CJ O’Donnell, discusses how the series is constantly jostling for position in a saturated US sports landscape, and explains how the championship is revolutionising the way it is presented.
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