Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
With another fortnight of grand slam tennis upon us, the AELTC’s head of digital Alexandra Willis gives SportsPro an insight into the new technologies making their Wimbledon debut this summer.
by Steven Impey
EA Sports’ officially licensed FIFA series has a thriving online community and given world soccer’s governing body a credible route into esports. Christian Volk, the Fifa director of gaming and eFootball, lays out plans to bring the physical and virtual games together.
For the second successive edition, the bidding contest for a Winter Olympic Games has been reduced to a two-horse race for the 2026 event. Here, SportsPro weighs up the Swedish bid of Stockholm-Åre and the joint Italian effort from Milan and Cortina d’Ampezzo.
by Michael Long
Lawrence Epstein, the UFC’s chief operating officer, explains why the Vegas-based promotion is investing millions of dollars in the world’s largest MMA training facility.
The likes of Katie Ledecky and Adam Peaty feature in a star-studded line-up, but will swimming’s first professional league be a success?
Plus, discussion on Qatar drama for Platini, as well as IPOs for Wanda and Endeavor.
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