Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
After testing the ground in the NHL, SportsPro spoke to Sportlogiq’s chief executive Craig Buntin about his ambition to change the data analytics game.
by Tom Bassam
As business-minded and commercially savvy athletes continue to seek equity over cash, former world number one tennis player Andy Murray lifts the lid on how he is helping startups grow, and explains how he identifies the companies he wants to invest in.
by Elena Holmes
SportsPro caught up with Sam Grimley, commercial director of GumGum, to discuss the ever-changing sports sponsorship landscape and how digital media has affected the way in which brand exposure is measured.
by Nick Friend
SportsPro editor-at-large Eoin Connolly discusses digital broadcast strategy with Eleven Sports group chief executive Marc Watson and Sky Sports director of strategy Jonathan Licht.
Zeynep Yalım Uzun, chief marketing officer at Arçelik, Beko’s parent company, discusses the Turkish electronics company’s #EatLikeAPro campaign, and explains how it utilised its partnership with Spanish soccer champions Barcelona to ensure the initiative was a success.
by Sam Carp
SportsPro caught up with Leicester City's Premier League-winning left back Christian Fuchs to learn more about his decision to invest in his own esports team, and to discuss why he believes that competitive gaming represents the future of the industry.
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