Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Under Armour opened a lavish new regional headquarters in Amsterdam last month as it committed to a more global approach to growth. Massimo Baratto, the sportswear brand's managing director for EMEA, tells SportsPro how renewed focus on the core consumer has been allied to a more balanced business mindset to inspire fresh optimism.
Patrick Murphy, chief executive of DDMC Fortis, lifts the lid on the agency’s landmark eight-year AFC deal, and explains how the company hopes to have a similar impact on Asia’s soccer competitions as Team Marketing has on the Uefa Champions League.
by Sam Carp
‘Football as it’s meant to be’ - a bold mantra that reflects pure, authentic soccer offered by the Bundesliga, Germany’s top-flight league. It’s a clear statement made more powerful by the qualities and values that set it apart from its rivals as it bids to engage fans around the globe and become the world’s most popular league.
Cultural and commercial changes are generating new pressures for international sports federations. As SportAccord approaches in the Gold Coast, SportsPro contemplates some of the questions administrators will have to consider to stay relevant and carry sport into a new era in good health.
Head of television and content, Corin Dimopoulos, talks Optus' lessons from a glitchy Fifa World Cup; Wimbledon's commercial and media director, Mick Desmond, is also on to discuss the tournament's new deal with Oppo.
The best of the day two action from SportsPro's annual flagship event.
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