Future sports technology & next generation business insights
Sport creates countless points of contact between committed communities of fans and the teams, competitions and events they care about most. Now, with technology creating new means of interaction, and development in analytics and algorithms delivering advances in understanding huge sources of information, it is becoming possible to build up more powerful and meaningful pictures of individual supporters – and meet them on their own terms.
by Michael Long and Eoin Connolly
Where the sports industry goes next
‘Knit for You’ concept being trialled at a pop-up store in Berlin.
by Michael Long
At least 22 regular season fixtures to be shown this year.
Facebook adds elite surfing to growing rights portfolio.
North American short-form digital rights for US golf tour are extended.
by George Dudley
Basketball league gets official social media platform in China.
by Adam Nelson
Social platform pens deals with ESL and DreamHack.
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