Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
US basketball giant enters into partnership with meditation and mindfulness platform.
by Tom Bassam
Dutch soccer’s top flight also extends highlights rights deal with Nos.
by Elena Holmes
OTT service to show leading cricket league in host of international markets.
US golf tour also signs cooperation agreement with PGA Tour of Australasia.
MLB team to utilise company’s expertise for player development and swing analysis.
by Sam Carp
Finals of US college athletics conference’s pilot program will be broadcast on Twitch.
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