Sustainable Innovation

Allianz signs on with Formula E

Official partner will have the naming rights to the eVillage throughout the season.

by George Dudley

Allianz signs on with Formula E

Allianz has become an official partner of the International Automobile Federation (FIA) Formula E Championship, the world’s first fully-electric single-seat racing series.

German financial services company will have a strong brand presence at the international racing series’ remaining nine races, starting with the ePrix in Mexico City on 1st April.  Alongside the roadside advertising the Allianz brand will be displayed on the Formula E show car, on top of the cockpit and rear wing endplates. Moreover, its logo will visible during the Roborace, the world's first driverless electric race series that takes place on Formula E city street circuits.

Allianz will also be the title sponsor of the organisation’s eVillage, a fully-immersive fan experience that is present at every Formula E event.

“We’re delighted to be welcoming Allianz to the Formula E family and to see their passion in motorsport continue with the world’s first fully-electric single-seater racing series,” said Alejandro Agag, founder of Formula E. “Allianz and Formula E are two brands that share a commitment to innovate and inspire, key values that form the basis of our partnership. With the support of Allianz we aim to bring our mutual passion for racing and innovation to our ever-growing fan base around the world.”

After three races of the 2017 season former Formula One driver Sébastien Buemi leads the drivers’ standing having won the ePrixs in Hong Kong, Marrakesh and Buenos Aires.