OTT & Digital

Amazon confirms four-year WTA tennis rights deal

Prime Video to live stream women’s tour in UK and Ireland from 2020.

by Steven Impey

Amazon confirms four-year WTA tennis rights deal

Amazon has confirmed an exclusive four-year rights agreement with the Women’s Tennis Association (WTA) that will see the ecommerce giant add live and on-demand tour coverage to its Prime Video service in the UK and Ireland from 2020.

As part of the long-rumoured deal, Amazon subscribers will have access to a minimum of 49 WTA tournaments in the first year of the agreement, adding to the streaming platform’s existing rights to the men’s ATP tour, which runs through 2023.

The latest tie-up includes up to 2,000 live WTA matches per year, including the BNP Paribas Open in Indian Wells, California, the Miami Open, the Madrid Open, the China Open in Beijing, as well as the WTA Finals in Shenzhen, China.

Alex Green, Amazon Prime Video’s European managing director of sport, said: “As soon as the opportunity to bid for the women’s tennis rights became available, we couldn’t wait to bring the tournament to Prime Video, giving customers the chance to watch the best in both women’s and men’s tennis all in one place for the first time.

“We are excited to be the home of tennis and will offer viewers the most comprehensive coverage, at no extra cost to their Prime membership.”

Amazon Prime Video, which also hosts the US Open tennis grand slam until 2022, owns a growing slate of live sports rights, including the National Football Association’s (NFL) Thursday Night Football coverage, available in more than 200 territories worldwide.

Amazon’s WTA content will be available across connected devices on the Prime Video app, including Amazon Fire TV and Apple TV, as well as games consoles and mobile devices.

In addition, UK consumers who subscribe to Eurosport Player through Prime Video Channels can watch the French Open and Australian Open majors, as well as daily highlights and live coverage from the men’s and women’s finals of Wimbledon grand slam for an additional fee.

WTA president Micky Lawler said: “We are thrilled that Amazon Prime Video will offer the best of women’s tennis and showcase our premium events and world-class players to millions of fans across the UK and Ireland. We have been so impressed by their vision for our sport and are confident the Prime Video team will be a great partner of the WTA.”