Emerging Tech, Data & Media

Arsenal make waves with TIDAL deal

English soccer giants sign content partnership with streaming platform.

by Tom Bassam

Arsenal make waves with TIDAL deal

English soccer giants Arsenal have announced a new partnership with global music and streaming platform TIDAL.

The agreement will see Arsenal members enjoy access to TIDAL’s library of music and unique content. Members of the Premier League club’s 2018/19 Platinum and Gold schemes will receive a free six-month subscription to the ‘Hi-Fi’ service, while Silver and Red scheme members will be given access to the ‘Premium’ service for the same period.

In addition, Arsenal and TIDAL are collaborating to create exclusive content that combines the worlds of soccer and music. Initially that sees first team players Danny Welbeck, Hector Bellerin and Reiss Nelson combine to create a playlist available on the platform.

Arsenal chief commercial officer Vinai Venkatesham said: “Football and music are great passions of so many of our global supporters. This partnership combines these two passions in a unique way and will give our members access to some fantastic benefits.

“It is also a celebration of our shared belief in young talent, and will create opportunities to bring together our players with TIDAL’s rising artists.”

TIDAL chief operating officer Lior Tibon added: “Football and music are two of the most universal languages around the world and we’re thrilled to spotlight promising young talent in both of those areas. This initiative is so synergistic with our shared belief in young talent.”