OTT & Digital

BeIN Sports secures MENA Premier League rights until 2022

Qatari-based broadcaster's new deal runs until next World Cup.

by Tom Bassam

BeIN Sports secures MENA Premier League rights until 2022

BeIN Sports has announced a multi-year Premier League media rights deal which secures exclusive coverage of English soccer's top flight in the Middle East and North Africa (MENA) until the end of the 2021/22 season. 

The Qatar-based media company is the incumbent Premier League broadcaster in the region but the new deal sees BeIN Sports retain that role for the next four seasons.

Premier League fans in MENA will be able to watch all 380 games per season exclusively live on BeIN, in addition to having access to comprehensive magazine programming, including pre and post-match shows, as well as daily highlights and weekly wrap-up programmes. 

Through the company’s over-the-top (OTT) service, BeIN Connect, subscribers will be able to watch all Premier League content, including the live match streams, across all digital platforms.

The extension sees the Premier League rights remain on BeIN’s roster of European soccer broadcast rights - which includes the top tiers in Spain, Italy, Germany and France as well as the Uefa Champions League and Uefa Europa League – in the run-up to the 2022 World Cup in Qatar.

Richard Scudamore, Premier League executive chairman, said: “We know there are many passionate fans of Premier League clubs right across the Middle East and North Africa, and that BeIN Sports does an excellent job making the competition available to them.

“BeIN is a long-term partner of the League and its first-rate coverage has helped to grow interest in our clubs across many countries.”

“We are honoured that the Premier League has trusted BeIN Media Group and BeIN Sports again to be the official and exclusive broadcaster, champion and custodian of its product in the Middle East and North Africa,” added Nasser Al-Khelaifi, chairman and chief executive of BeIN.

“Nothing brings people together and excites passions and emotions like sport; particularly football. The Premier League is one of the most exhilarating of all leagues in world football, attracting the best talent on and off the pitch and providing the most captivating entertainment.”

The new Premier League season kicks off later on Friday with Manchester United, runners-up in the last campaign, taking on 2015/16 champions Leicester City at Old Trafford.