eSports & Gaming

BT Sport secures Gfinity Elite Series rights

UK pay-TV network becomes latest broadcaster to cover esports competition.

by Sam Carp

BT Sport secures Gfinity Elite Series rights

BT Sport has agreed a rights deal with esports company Gfinity to show live coverage of its inaugural Elite Series.

The British pay-TV broadcaster will show live coverage of the video gaming competition throughout August, as well as the season-ending finals weekend at the beginning of September. All transmissions will also be available via the network’s app and on its website.

BT Sport is the latest broadcaster to sign up for the series, following the BBC’s announcement last week that it will show four hours of content from the tournament every weekend on its BBC Three online service.    

The Gfinity Elite Series, which got underway on 9th July, features eight teams competing in a seven-week regular season which will be followed by a series-ending knockout phase. All matches are being staged at the Gfinity Esports Arena in London, UK.

“This fantastic tie-up with Gfinity marks our latest move to support and engage with the passionate and extensive gaming community here in the UK,” said Andy Haworth, BT’s managing director of content and strategy. “The popularity of competitive gaming is growing rapidly and we are excited to announce that the inaugural season of the Elite Series will be broadcast on BT Sport.”

“We are very pleased to launch this partnership and deliver the Elite Series to our fans on TV, through BT Sport,” added Neville Upton, chief executive of Gfinity. “BT Sport has shown a commitment to be at the forefront of sports broadcasting and this is an amazing opportunity to bring esports to a new audience in the UK, showcasing the incredible engagement and passion of the gamers and fans.

“We look forward to working with BT Sport to grow esports in the UK through engaging and innovative new content.”