Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
German soccer side team up with Lagardère to implement technology at all home games.
by Sam Carp
Sports agency also become club’s digital sponsorship and activation partner.
by Nick Friend
Partnership will see popular baseball players featured in token packs.
Technology provider will provide in-game physiological statistics of players.
Broadcast will also feature Hawk-Eye amongst tech innovations.
AI-powered technology will be rolled out to increase security at Olympic Games.
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