Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Technology exposes relevant branding to TV audiences in different countries.
by Sam Carp
Gene-testing company partners with Egyptian Olympic and soccer bodies.
by Elena Holmes
MLS side tap into Amazon’s personal assistant to provide daily briefings.
Tech company to provide AI services to enhance onsite and online fan experiences.
Nascar team will leverage company’s software to predict performance.
German national soccer teams to benefit from cognitive training and analysis.
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