Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Soft drink giant signs soccer video game character as brand ambassador.
by Sam Carp
League to create Madden NFL Club Championship in partnership with EA.
by Michael Long
Motorsport series partners with Gfinity and Codemasters for new gaming competition.
20-year-old becomes first esports player to sign for an Australian soccer club.
Drone racing competition confirms sponsorship and broadcast portfolio.
by George Dudley
New York sports and entertainment firm invests in Counter Logic Gaming.
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