Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Esports giant gains teamwear branding as part of content and events deal.
by Steven Impey
New entrant the first non-NBA franchise backed team to join the competition.
by Ed Dixon
Owner CFG expands EA Sports partnership to include Melbourne and New York clubs.
French fashion house to design trophy case for Riot Games’ esports competition.
by Sam Carp
Super Bowl winner joins as global ambassador and will challenge NFL players to Call of Duty battles.
Winner of inaugural basketball esports tournament will take home US$100,000.
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