Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Technology upgrade to allow for faster streaming and AR and VR capabilities.
by Steven Impey
English soccer club and US-based agency to conduct King Power Stadium fan study.
Chinese development will feature 5,000-seater competitive gaming stadium.
by Sam Carp
MLS expansion franchise adopt SeatGeek’s ticketless technology for 2021 season.
Snickers also returns as partner of Madden NFL 20 Championship Series.
Agency will also market commercial rights for 20,000-seat venue and training facility.
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