Future sports technology & next generation business insights
Sport creates countless points of contact between committed communities of fans and the teams, competitions and events they care about most. Now, with technology creating new means of interaction, and development in analytics and algorithms delivering advances in understanding huge sources of information, it is becoming possible to build up more powerful and meaningful pictures of individual supporters – and meet them on their own terms.
by Michael Long and Eoin Connolly
Where the sports industry goes next
Rio-based company and others invest in popular social network for athletes.
by Michael Long
Chinese company becomes major shareholder of electric-powered racing series.
by George Dudley
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