OTT & Digital

FC Diez Media opens Conmebol Sudamericana rights tender

IMG and Perform’s JV invites bids for South American soccer competitions.

by Michael Long

FC Diez Media opens Conmebol Sudamericana rights tender

FC Diez Media, the 50/50 joint venture set up last year to market commercial rights to South America’s flagship club soccer competitions, has opened its tender process for broadcasters and media companies looking to acquire rights to the Conmebol Sudamericana and Conmebol Recopa.

Media outlets have until 6th June to express an interest in acquiring the rights, which cover the period 2019 to 2022.

The tender includes rights covering two territories: one for Brazil, and the other for the Latin American region, which covers nine other territories that fall under the auspices of Conmebol, the governing body for soccer in South America, as well as Mexico, the Caribbean and Central America.

The newly opened sales process marks the first time the rights to the Sudamericana, South America’s secondary continental club competition, are being offered through a tender process and sold separately to the Libertadores, Conmebol’s elite club competition.

Two rights packages are being made available: one including the first pick of ties in the Sudamericana and the final exclusively, and the other comprising the second pick of ties with exclusive rights to the Recopa, an annual match featuring the champions of the previous year's Libertadores and Sudamericana.

All information regarding the tender will be issued on both the Conmebol and FC Diez Media websites.

FC Diez Media is providing overall consultancy support to Conmebol throughout the coming four-year period, advising the confederation in areas such as global media rights, sponsorship and licensing, competition growth and digital strategy.

The venture was created by IMG and Perform Group in September of last year, part of a landmark agreement with Conmebol reportedly worth around US$1.4 billion. The company, which is headed up by Bruno Rocha, the chief commercial officer at Perform Content, opened the tender for Libertadores rights in February.