Startups & VCs

Dallas Cowboys set to rival WeWork with new coworking space

‘Formation’ office opening this summer at NFL franchise’s practice facility.

by Tom Bassam

Dallas Cowboys set to rival WeWork with new coworking space

Dallas Cowboys are going head-to-head with a new rival, WeWork, following an announcement that the National Football League’s (NFL) franchise are opening a coworking business.

The new office space, called Formation, is set to open at Cowboy’s practice facility the Star in Frisco, Texas in the summer and will offer 18,000 square feet of flexible workspace.

In addition to utilising the workspace and its amenities, tenants will have access to the Cowboy’s front office.

Initially a limited number of coworking memberships will be made available to the public and after members will be selected through a comprehensive application process, with three membership levels available, including open workspaces, dedicated desks and private offices.

“Formation is rooted in the winning spirit of the Dallas Cowboys and we believe business professionals can channel that same spirit and leverage it for their benefit,” said Jerry Jones Jr, the Cowboys’ executive vice president.

“By combining the sophisticated aesthetic, influential network of our membership, and one-of-a-kind access to business expertise from the Cowboys front office, I believe we are creating an atmosphere that can allow entrepreneurs and executives to reach new heights with their business,” said Jones Jr.

The Cowboys have not confirmed how many memberships are available at the moment.

Coworking competition has been heating up in the region with flexible workspaces more than doubling in nearby Dallas, according to a recent report from Colliers International that also found that from 2016 to mid-2018, Dallas led the nation for fastest co-working growth.

New York-based WeWork, recently announced new coworking spaces in Fort Worth and Las Colinas. Local coworking firm Common Desk expanded its presence into Addison as well as downtown Dallas.