OTT & Digital

David Villa partners with Telemundo for World Cup content

Spaniard to conduct interviews with players participating at soccer tournament.

by Sam Carp

David Villa partners with Telemundo for World Cup content

Designated Player, the production company of Spain and New York City FC soccer star David Villa, is partnering with Spanish-language US broadcaster Telemundo Deportes to create content during the upcoming Fifa World Cup in Russia.

Villa, 36, will narrate a video series called Como Llegaron – translated as ‘how did they get there’ in English - which will look back at the qualifying campaigns of Spain, Portugal and the eight Latin American countries competing at the international soccer tournament.

In addition, the ex-Barcelona striker will conduct a series of in-depth interviews with players participating at the competition, including his former club and international teammate Andres Iniesta, France talisman Antoine Griezmann, and Belgium goalkeeper Thibaut Courtois.

The content will be published across all of Telemundo’s platforms, including social media. The NBC-owned firm has rights to the World Cup until 2026, and also has a deal for this year’s tournament in place with soccer media company Copa90.

"We're committed to providing fans with the best and most authentic content around the World Cup, and those efforts are only enhanced by partnering with such an accomplished player like Villa,” said Ray Warren, president of Telemundo Deportes.

Villa has enjoyed a decorated career, winning both the World Cup and Uefa European Championship with Spain. He has also won La Liga, Spanish soccer’s top flight, three times, and has three Copa del Rey winners medals.