Over-the-top (OTT) streaming service DAZN has signed a one-year agreement with Brazilian broadcaster Rede TV to air a selection of its soccer matches from the Copa Sudamericana and Serie A for free.
Under the sub-licensing agreement, Rede TV will show a match from each round of South American soccer’s second biggest club competition and Italy’s top flight once a week.
Johnny Devitt, DAZN’s chief marketing officer, said: “This is an important and strategic partnership that will mean millions of football fans will be able to see some their favourite teams and players for free.
“At the same time, the partnership will build the brand profile of DAZN in households across the nation as the destination to watch all of the action. We are hugely excited for the Copa Sudamericana to get underway as teams across South America battle it out to lift the prestigious trophy.”
The agreement precedes the March launch DAZN’s new Brazilian service, which in addition to the Copa Sudamericana and Serie A also features France’s Ligue 1, as well as English soccer’s FA Cup.
As part of its soft launch, subscription-based service has also been making select games available for free via its Facebook and YouTube social channels.
The free-to-air partnership with Rede TV will start on 13th February as Corinthians take on Racing Club in the first round of the Copa Sudamericana, with the second leg to be held on 27th February.
Rede TV’s coverage will continue throughout the tournament, including the quarterfinals where the broadcaster will have third pick of a Brazilian team they wish to cover. It will also carry non-live broadcast rights to the semi-final matches and the final.
Franz Vacek, superintendent of journalism, sports and digital of RedeTV, said. “With the arrival of the South American and the Italian League, in addition to the Premier League, the station consolidates today as one of the main players in the area.
“It is a milestone in my management at the forefront of sport and a satisfaction to be able to offer the best football in the world to our public.”