Emerging Tech, Data & Media

DNAFit scores Egypt double deal

Gene-testing company partners with Egyptian Olympic and soccer bodies.

by Elena Holmes

DNAFit scores Egypt double deal

DNAFit has announced a new deal with the Egyptian Olympic Committee (EOC) and an extension of its partnership with the Egyptian Football Association (EFA).

The agreement with the EOC will see the London-based genomics company, which reports on genetic markets related to fitness and nutrition, incorporate its genetic testing into individual training and diet plans for all potential Olympic representatives ahead of the 2020 Summer Olympic Games in Tokyo.

DNAFit will provide its patented DNAFit swab tests in the lead-up to Tokyo 2020 to analyse genetic information and create a profile of each athlete.

The partnership was launched through an initial agreement with the Egyptian Federation of Modern Pentathlon (EFMP).

Meanwhile, DNAFit’s agreement with the EFA will see men’s national team players continue to utilise its genetic tests in preparation for the 2018 Fifa World Cup.

The company will aim to improve and maintain player performance through personalised systems of training and nutrition informed through DNA testing.

The EFA first partnered with the gene-testing firm in January 2017 in a deal which saw the company conduct DNA analysis to tailor exercise and diet plans for all of Egypt’s national soccer teams, including its youth teams. The deal was extended in March 2017 ahead of Egypt’s participation in the African Cup of Nations, the biennial international soccer competition in Africa.

Sharif Al Erian, secretary general of the EOC, said: "This is an exciting partnership that will go a long way to ensuring our athletes have the best possible preparation for future competitions and the upcoming 2020 Tokyo Olympics. We are delighted that the Egyptian Federation of Modern Pentathlon has embraced the potential of genetics, and urge other member federations to explore for themselves.”

Héctor Cúper, head coach of the Egypt national men’s team, added: "It will be a proud moment to lead Egypt into the Fifa World Cup in Russia, and we do so knowing we are giving ourselves the best preparation possible. The DNA testing project led by our medical team alongside DNAFit, means we now have a better understanding of our players and their individual needs than ever before. It has been a superb year for the team, and we look forward to competing in Russia.”

DNAFit chief executive Avi Lasarow said: “It is a proud day to be endorsed by the Egyptian Olympic Committee today, and we very much look forward to working with their elite athletes to prepare them for the 2020 Tokyo Olympics. It is further evidence of Egypt’s proactive attitude in adopting the most pioneering approaches to sports science, and we are excited to continue on our journey together.”

The Egypt national men’s soccer side are scheduled to compete in their first Fifa World Cup since 1990 when they travel to Russia in the summer, after finishing at the top of African qualifying Group E with a game to spare. They will take on Uruguay in their first match of the tournament on 15th June.