eSports & Gaming

AT&T throws weight behind new ESL mobile esports league

Telecommunications giant expands gaming presence with ESL Mobile Open backing.

by Sam Carp

AT&T throws weight behind new ESL mobile esports league

The ESL esports organisation has partnered with telecommunications giant AT&T to create a new mobile gaming league.

Under the terms of the deal, US-based AT&T will become the presenting sponsor of the ESL Mobile Open, which will begin its first season on 18th March, offering a prize pool of US$330,000.

The new tournament, which has open entry, will run throughout the year and feature games including PlayerUnknown’s Battlegrounds, Clash of Clans and Asphalt 9: Legends.

“We believe that mobile will provide the opportunity to bring the next generation of esports enthusiasts into the fold,” said Yvette Martinez-Rea, chief executive at ESL Gaming North America.

“A first in the industry, ESL Mobile Open was developed to provide anyone with a phone access to compete at the highest levels with both established and emerging mobile esports titles. AT&T is a natural for this program with their commitment to innovation in esports and gaming and by promoting broad access for players of all types and levels.”

Already well-positioned in traditional sports, AT&T is establishing itself as one of the more prominent sponsors of esports competitions and earlier this month became a partner of the Los Angeles-based Cloud9 team.

AT&T’s latest collaboration with ESL marks the second tie-up between the two parties after the telco signed a deal in June to become the esports organisation’s official telecommunications and mobile gaming partner.