ESL, the self-proclaimed largest esports company in the world, has announced a three-year, US$100 million extension of its partnership with technology giant Intel.
The deal, which now runs until 2021, includes funding for new competitive gaming competitions in Asia, as well as a 14th season of the Intel Extreme Masters, one of the longest-running professional esports circuits.
ESL say that a key focus of the global collaboration will be to grow esports through the introduction of new technology and events.
“With the support of Intel, ESL produces world-class stadium esports events while contributing to the global expansion of competitive gaming,” said Jørgen Madsen Lindemann, president and chief executive of ESL owner MTG. “Mutually beneficial partnerships are a key driver of this rapidly developing industry, which brings technology and entertainment together to create memorable experiences for esports fans around the world.”
“This joint investment with ESL into the ecosystem means that the esports growth and innovation that we’ve led over the past two decades will continue,” added John Bonini, vice president and general manager of VR, gaming, and esports at Intel Corporation. “This partnership will advance the rapid evolution of esports, and Intel is committed to ushering in this new era with technology solutions that place the gaming community and fans first.”
The renewal of the partnership, which dates back to 2017, comes shortly after ESL extended its tie-up with German car giant Mercedes-Benz until 2020. The company also recently signed a rights deal with Denmark-based TV 2.