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ESPN and Caesars to create sports betting content

Wide-ranging deal will see ESPN studio built at Las Vegas’ Linq Hotel.

by Joe Levy

ESPN and Caesars to create sports betting content

US sports network ESPN has partnered with casino operator Caesars Entertainment to develop sports betting programming in an attempt to capitalise on the recent law changes in the United States.

As part of the agreement, ESPN will open a branded studio in 2020 inside Caesars’ Linq Hotel and Casino in Las Vegas.

The studio will be a hub for the creation of sports betting content and the filming of segments for ESPN’s newly launched sports betting programme, Daily Wager.

In addition, Caesars will operate as ESPN’s official odds data supplier across television and digital, while it will also be afforded branding across ESPN programming on linear, online and the ESPN app.

“We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible,” said Mike Morrison, vice president of business development at ESPN.

Connor Schell, executive vice president of content at ESPN, added: “Having a great partner in Caesars and soon a full studio presence in Las Vegas will help us create content that taps into that culture and grows our offerings to avid bettors and more casual fans.”

The agreement follows a similar arrangement earlier this year between Caesars and Turner Broadcasting in which a Bleacher Report studio was built inside Caesars Palace to produce its own sports betting content.

Chris Holdren, executive vice president and chief marketing officier at Caesars, said: “We're really excited about the long-term value this collaboration with ESPN will create and thrilled that, starting immediately, ESPN's platforms will begin featuring odds information generated by Caesars.”