Premier League soccer outfit Everton have announced SecuTix as their new ticketing and engagement partner.
The sales and audience management provider will handle all ticketing and hospitality purchasing for league and cup games at the English top flight clubs’s 39,000-seater stadium, Goodison Park.
The partnership marks a move to simplify the purchasing process and enhance the experience for fans. Mobile ticketing and the use of Apple Wallet will be made available for the first time to Everton fans for the home game against Brighton on 10th March.
By integrating PACIFA technology with the SecuTix platform, 3D seat mapping technology has also been introduced to give fans a preview of their seat view before purchasing tickets online.
Matt Kendall, head of ticketing at Everton, said: “SecuTix have a clearly defined roadmap to help us get to where we want to go, which is to make the purchasing journey as seamless as possible for fans. They have proven to us a genuine desire to future-proof our systems, thinking long-term about where technologies are heading and how we can use them.
“It’s refreshing to work with a ticketing system that can integrate with our existing platforms such as our website and CRM. But what really makes a difference is the flexibility of SecuTix to link with new providers who can improve our fan experience.
“For example, we have now enhanced our third-party finance facility to allow season ticket holders to digitally sign their credit agreements, as well as offering the ability for fans to pay for their season tickets over two or three months.
“With more functionality to be released in due course, I’m confident that the switch to SecuTix will allow Everton to really raise the bar for ticketing in the Premier League.”
David Hornby, SecuTix UK managing director, said: “We’re proud to be working with a club that is renowned for its brilliant fan engagement and progressive ticketing policies. We are very aligned in our approach of putting the fan first and we will work closely with the club to use our agile technology to create a single customer view and introduce some firsts to the English football ticketing sector.”