Social media giant Facebook has revealed that 720 million monthly visitors and 140 million daily users are now tuning in for at least a minute to its Watch platform, which is continuing to build out its sports content offering.
Both figures have nearly doubled since December, when the company says Facebook Watch, which launched in the US in 2017 before being rolled out internationally a year later, had 400 million monthly and 75 million daily users.
Facebook attributed a portion of the growth to its live sports content, including its streaming coverage of Spanish soccer’s La Liga in India and the Uefa Champions League in Latin America.
The company says that its first season transmitting European club soccer’s premier competition across both Spanish-speaking Latin America and Brazil saw more than 24 million people watch at least one minute of its coverage, with the broadcasts generating over 48 million interactions.
In addition, Facebook had more than five million people in the territory tune in for the Champions League final between English sides Liverpool and Tottenham Hotspur, which was also available non-exclusively on Watch.
Meanwhile in India, where Facebook picked up La Liga rights ahead of the 2018/19 season, the social media site says it has reaped the benefits of rolling out interactive broadcasts on Watch which allow fans to vote on questions or topics while watching live games.
The social media site found that 19 per cent of people who watched at least one minute of its coverage of Spanish soccer’s top flight took part in a poll, registering a total 1.1 million votes.
Facebook Watch’s La Liga coverage is also attracting a younger audience for the league, with 82 per cent of viewers under the age of 35. La Liga’s official Facebook page also now has more followers in India than in any other country.
The news came as Facebook revealed that it has partnered with the National Rugby League (NRL), the Australian Football League (AFL) and Cricket Australia (CA) to bring a range of new sports content to Watch.
Programming from Australia’s major sporting codes will include highlights, weekly shows and archival content.
The deal adds to Facebook’s new partnership with the International Cricket Council (ICC) to provide Watch with match previews, highlights and insider commentary from every match at the ongoing Cricket World Cup in England and Wales. Facebook’s content from the international tournament is available globally, excluding the US.