Emerging Tech, Data & Media

Fluminense score Google deal

Brazilian soccer side aim to increase fan engagement on social media.

by Elena Holmes

Fluminense score Google deal

Top-tier Brazilian soccer side Fluminense have announced a partnership with Google.

Under the terms of the deal, the technology giant will ensure all posts made by the Campeonato Brasileiro Série A outfit are shown in its search engine.

The agreement is part of a drive by Fluminense to increase fan engagement on social media.

Fan-relevant information will be posted daily, including photos, videos, and reports from the club’s official website, as well as other exclusive content.

Google has similar agreements with several National Basketball Association (NBA) franchises, among others.

"Today Fluminense is part of a select group of 'beta-testers' on Facebook and Instagram, maintains a strategic partnership with Twitter, is one of the largest content producers of MyCujoo [a Dutch soccer streaming platform] and is closer to Google to maximise the reach of its communication,” said Carina Ceroy, director of communications and institutional relations at Fluminense.

Fluminense beat Volta Redonda 2-1 at home on Sunday in the group stage of the Taça Rio, the second stage of the Rio de Janeiro state championship, the Campeonato Carioca. They travel to take on Vasco de Gama, who have won the Taça Rio title ten times, on 7th March.