UK-based esports organisation Fnatic has signed a long-term rights partnership with Twitch, the global streaming service for gaming.
The agreement sees professional players from across Fnatic’s roster of teams stream their competitions exclusively through the over-the-top (OTT) platform.
The gaming giant represents teams across multiple esports tournaments, including official championships in FIFA, League of Legends and Fortnite.
The move means that fans have the opportunity to interact more closely with their favourite players via live shows, and will be given access to exclusive product promotions.
Ahead of the announcement, the first streamed event as part of the new collaboration took place this month at Legends in Action Live in Berlin, where Fnatic introduced new ‘pro-kit’ jerseys ahead of the League of Legends European Championship season.
“Undeniably, Twitch remains the best platform for fans and players when it comes to gameplay, and it is where most of our fans are engaging with this content already,” said Wouter Sleijffers, Fnatic chief executive.
“What makes this partnership special is that we believe Fnatic and Twitch share the vision of bringing esports into every household through new forms of content that deliver an incredible viewing experience.”
The agreement will also allow Fnatic to leverage several innovations Twitch designed to allow fans to connect and interact with tournaments and players on different levels.
"Fnatic are a legendary esports team with a strong following among the Twitch community, making this exclusive partnership a great fit for our service,” added Petya Zheleva, esports partnerships manager for Twitch across Europe, the Middle East, and Asia (EMEA).
“As the premier destination for esports with a focus on both the streamer and spectator experience, we plan to work closely with Fnatic to foster even more engagement around their exciting content.”