Popular gamer Tyler ‘Ninja’ Blevins has left Amazon’s live streaming platform Twitch to join Microsoft-owned Mixer.
The exclusive streaming deal will also see Ninja, 28, who predominately plays Fortnite, represent and promote Mixer at events.
The financial terms of the deal have not been made public, but Ninja was reportedly making US$500,000 a month on Twitch, which allows Amazon Prime subscribers to donate to an individual streamer’s channel.
Mixer was launched by Microsoft in 2016 but it has fallen behind the popularity of rivals Twitch and YouTube Gaming.
Ninja currently has a combined 41.6 million followers across Facebook, Twitter, Instagram and YouTube, and has collaborated with the likes of rap superstar Drake on streaming sessions. He ranked 14th in SportsPro’s list of the world’s 50 Most Marketable Athletes for 2018.
Microsoft said in a statement it was ‘thrilled’ to bring Ninja on board, adding: ‘Mixer is a place that was formed around being positive and welcoming from day one, and we look forward to the energy Ninja and his community will bring.’
At the time of writing, Ninja’s new Mixer channel had amassed more than 241,000 followers and the Mixer app had reached number one in Apple’s US app store.
Ninja told his fans via Twitter: ‘I have been holding on to this for quite some time. I’m just super-excited to let everyone know. I’ll be streaming on Mixer full-time now and I’m honestly at a loss for words. I’m freaking out in the best ways. I feel like I’m going to get back to the streaming roots.’