The French Tennis Federation (FFT) has invited applications for a streaming provider to assist the launch of a dedicated, free-to-access over-the-top (OTT) service.
The national tennis body has given interested parties until 15th September to apply for the role, which will aid the implementation of a new FFT.TV online platform before the end of the year.
As part of its invitation to tender, the successful candidate must be equipped to build and manage a platform capable of streaming live and near-live content from French tennis tournaments that do not already have broadcast rights agreements.
The body plans to also include video content focused on the French national teams, including youth players, with its platform designed to promote the sport’s competitions played outside the top tier of French tennis.
According to reports, the FFT is also hoping its OTT content can be housed on linear platforms, including the Sport en France TV channel launched in May by the French National Olympic and Sports Committee (CNOSF) and digital agency Media 365.
Speaking to French news outlet Sport Business Club, the FFT said: ‘You see lots of tennis on television but ultimately it’s just the big tournaments. The role of a [national] federation is also to show the sport from across the country, youth tennis or tennis clubs’ stories.
“We are working on a channel that will make it possible to watch tennis in a different way to that offered by the broadcasters. We don’t have an economic model but we have carried out studies to understand the expectations of the seven million people interested in tennis.”
The move follows the FFT’s partnership with telecommunications company Vivo in April, which saw the group provide a streaming platform for Brazilian viewers of Roland Garros, the Grand Slam tennis tournament played in France.