Chinese telecommunications brand Oppo has signed a three-year partnership with the French Tennis Federation (FFT) to become the official smartphone of the Roland Garros Grand Slam tournament and the Rolex Paris Masters, through 2021.
The deal announced comes shortly after the company was unveiled as Wimbledon’s first Chinese partner in a similar agreement with the UK’s prestigious tournament.
As part of Oppo’s strategy to establish a larger presence in Europe, the company, which already has ties with La Liga champions Barcelona and the International Cricket Council (ICC), also marks Roland Garros’ first Chinese partner, and the only one from the smartphone industry.
Oppo vice president Brian Shen said: “We believe this partnership will serve as a valuable platform to further popularize the premier tennis tournament worldwide and bring the Oppo brand to a broader audience.”
Under the terms of the agreement, Oppo and Roland Garros will collaborate across a range of areas including brand awareness, video content production, young talent development and technology and product experience.
Oppo’s camera phones, the Find X and the Reno, will also be used to capture ‘special moments’ at Roland Garros, which will then be displayed via a photo gallery in the stadium.
The company will also activate at Roland Garros to promote its products and technology, as well as becoming a title partner of the Junior Wild Card Series, which brings together top emerging young athletes at tournaments in China, India and Brazil.
FFT president Bernard Giudicelli added: “This joint agreement is a great show of confidence from one of the world’s leading smartphones brands. The collaboration, based on the theme of innovation, fits perfectly with the FFT’s international strategy, whose aim is to increase the influence and presence of our tournaments in key markets, such as China.”