Emerging Tech, Data & Media

Rolling sports business news wrap: Every deal, every day

Top story: Gianluigi Buffon launches personal app.

by Tom Bassam

Rolling sports business news wrap: Every deal, every day

Top story

Legendary soccer goalkeeper Gianluigi Buffon has partnered with IQUII to launch his own smartphone application.

TUESDAY'S BIG STORIES

  1. Manchester City net water technology partner

  2. Facebook adds La Liga rights in India to live sports offering

  3. Now TV picks up Hong Kong Premier League rights

  4. Honda MotoGP extend Repsol title sponsorship

  5. Cristiano Ronaldo to promote blood donation in Italy

  6. Chelsea name Vitality as official health insurance partner

  7. Eurosport partners with Football Media for global digital ad platform

  8. UFC takes a bet with Parimatch deal

  9. Roma continue sponsorship drive with Betway

  10. Elliot set to assume AC Milan control

  11. Ex-Barcelona president accused of making personal gain from QSI deal

The new official app of Gianluigi Buffon will digitally chronicle the Italian following his move to French giants Paris Saint-German, featuring behind-the-scenes content, social media posts and exclusive competitions.

For Buffon the app is designed to drive fan engagement and leverage the 40-year-old's 14 million followers across his social media platforms

Fabio Lalli, IQUII chief executive, said: "Developing the brand image of a sport person and his fanbase, at the peak of his celebrity, is essential to increase an audience from which to acquire precious data to monetise, with a dedicated platform and a strongly integrated strategy.

"The sport business model applies to clubs, athletes and brands, and goes beyond the traditional and obsolete sponsorship, planning new fan activation activities, which are always more targeted and widespread. Having the trust of one of the best players ever is the confirmation of the value of our work and our vision that we are offering the market.”

Sponsorship

The National Football League's (NFL) Indianapolis Colts have signed a sponsorship deal with Scotty’s Brewhouse, a local craft beer sports bar, that includes several exclusive promotions through the 2018/19 season.

Ukrainian soccer giants Dynamo Kyiv have named US sportswear manufacturer New Balance as its new kit supplier in a three-year deal until the end of the 2020/21 season.

Local lending firm Pinnacle Financial Partners has signed on as a corporate sponsor of Major League Soccer's (MLS) Nashville SC.

In England, English third tier soccer club Wycombe Wanderers have announced that BMI Healthcare will sponsor a stand at the club's Adams Park home through the 2019/20 season.

Minor League Baseball (MiLB) has announced a long-term agreement with smart screen engagement technology provider ISM Connect to form a new digital network to connect the league's teams, partners and fans across the US.

English top-tier rugby union club Bath have agreed a new five-year strategic partnership with Dyson which will see the global engineering firm continue its title sponsorship of the Premiership outfit.

England's Rugby Football League has announced Ronseal as a back-of-shirt sponsor of all England Rugby League teams on a four-year deal.

Transportation group Canadian Pacific has renewed its title sponsorship of Ladies Professional Golf Association (LPGA) Tour event the CP Women’s Open on a five-year deal until 2023.

The Asian Games Organizing Committee (INASGOC) has announced a sponsorship deal for the 2018 championships with IT solutions company NEC.

Media Rights

Sky Sports Racing has signed a rights deal with Ascot Racecourse, replacing rival Racing UK as the pay-television partner for the leading British horse racing venue.

Major League Baseball's (MLB) Chicago Cubs, ABC 7 Chicago, and Biofreeze, have announced a partnership to offer the live Facebook streams of ten Chicago Cubs games. Biofreeze will sponsor a simulcast of the ABC 7's broadcast on the social media platform starting with Tuesday night's game against the San Francisco Giants.

Pay-television broadcaster BeIN Sports has acquired rights in Spain to the 2018 International Champions Cup (ICC) pre-season soccer competition.

The Royal Netherlands Football Association (KNVB) has announced that Dutch public-service broadcaster NOS has acquired rights to all matches played by the men’s national soccer team over the next four years.

Indonesian News Agency ANTARA has been appointed as an official media partner of the Asian Games being held in Jakarta next month.

Investment

Daktronics has continued a long-standing relationship with the University of Georgia to design, manufacture and install a new LED video display and show control system for Sanford Stadium in Athens, Georgia.

Digital media company Motorsport Network has continued its drive into the ticketing sector with the acquisition of Dutch operator SportStadion

Bidding & Hosting

Orkney, an archipelago off the northeastern coast of Scotland, will host the Island Games for the first time after being granted rights to the 2023 edition of the multi-sport event.

Waistcoat of the Day

With soccer (football) set to come home, supporters have been buying Marks & Spencer's official England suits in tribute to head coach Gareth Southgate at such a rate that the UK retailer almost sold out of the trademark waistcoats being sported by the 47-year-old on the touchline in Russia. After a run on the garment there were concerns that stock would run out but M&S has now moved to ease those fears on social media. Who knew Southgate would also be the man to save the ailing department store chain's clothing division too?

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story