Brazilian soccer outfit Gremio have installed a vending machine stocked with the club’s replica playing kits at the Salgado Filho airport in Porto Alegre.
The innovative sales strategy will initially last for an experimental 90-day period, with the machine based in the airport’s Terminal One. The concept will then be reviewed at the end of the three-month period, with the option of expanding its presence depending on uptake at the team’s local airport.
Gremio marketing executive Beto Carvalho said of the machine, which accepts payment through debit or credit cards: “The concept of this tricolour machine is new to the football segment so we need to enter the market on an experimental basis.
“But considering the ease of distribution, coupled with the accessibility, practicality and instantaneousness with which the product reaches the consumer, we are sure that it will be a successful product.”
On the field, the 2017 Copa Libertadores champions finished fourth in this season’s Campeonato Brasileiro Série A, 14 points behind eventual champions Palmeiras.