The International Mixed Martial Arts Federation (IMMAF) has signed a deal with data company Sportradar to launch its own over-the-top (OTT) service.
The platform, known as Immaf.tv, has been launched in order to showcase both elite and amateur mixed martial arts (MMA) competitions. The over-the-top (OTT) initiative debuted with a live stream of the 2018 IMMAF Senior European Championships and 2018 Junior European Open Championships, which took place concurrently in Bucharest from 17-23 June. Footage from those matches is now available to subscribers.
The platform is set to be the home of all international live streams and on-demand viewing from IMMAF Championships, with coverage of matches stretching back to 2014 also accessible to viewers.
IMMAF president Kerrith Brown said: “The launch of Immaf.tv is another fantastic milestone for IMMAF, allowing us to connect in real time with MMA fans worldwide. Finally, we can show the world that our elite, amateur MMA tournaments are worthy of the Olympic programme.
“MMA fans will be impressed at the skill level of the new generation of athletes coming up through IMMAF, set to be the stars of tomorrow.”
Rainer Geier, managing director OTT & digital services from Sportradar added: “We have recognised MMA as a fantastic sport with a growing audience especially in the younger generation. IMMAF has already done a great job in creating the content around the European Championships and we look forward to the upcoming events and matches.”
In May, as part of the sport's desire to be considered for Olympic inclusion by the International Olympic Committee (IOC), IMMAF and the World Mixed Martial Arts Association (WIMMAA) reached out to their collective membership, to officially notify national federations of their recognition status under the new structure. In countries where two federations exist, IMMAF and WMMAA will be inviting the organisations to collaborate, and where one is recognised by its Ministry of Sport or NOC, for the other to be absorbed into that federation.