OTT & Digital

ITV and Al Haymon’s PBC sign landmark UK boxing partnership

Three-year deal comes with PBC fighter Deontay Wilder set for Tyson Fury rematch.

by Nick Friend

ITV and Al Haymon’s PBC sign landmark UK boxing partnership

British commercial broadcaster ITV has announced that it has signed a new television rights deal with Premier Boxing Champions (PBC), the promotional company owned by Al Haymon.

As part of the three-year agreement, at least 15 events will be televised on the network in 2019, including some fights on ITV’s free-to-air main channel, ITV 1. Haymon’s PBC portfolio currently featuring more than 160 fighters, including Filipino icon Manny Pacquiao, Errol Spence Jr and heavyweight world champion Deontay Wilder.

The news comes with Wilder set to face English challenger Tyson Fury in a second world title fight, after the WBC ordered a rematch following the controversial draw in the first bout. Sky Sports held the UK broadcast rights to that fight at Los Angeles’ Staples Center.

The arrangement marks the first time Haymon Sports and PBC have dealt directly with UK audiences. The deal will see PBC utilise the extent of ITV’s platforms, with ITV4 and pay-per-view service ITV Box Office both involved, as well as the over-the-top (OTT) live and on-demand ITV Hub platform.

Niall Sloane, ITV director of sport, said in a statement: ‘This unprecedented deal between PBC and ITV is great news for boxing fans in the UK. We look forward to bringing viewers big events and superb action from some of the world’s best fighters in the coming years.’

Tim Smith, vice president of communications for Haymon Boxing, added: ‘We're thrilled about this new exclusive three-year deal with ITV, UK’s biggest commercial broadcaster, and the opportunity to bring the best boxers in the world to the UK.

‘The unique collaboration means ITV’s viewers are in for a special treat with PBC’s world class boxing events.’