Italian soccer giants Juventus have announced a multi-year global partnership with blockchain-based fan engagement platform Socios.com.
The Serie A club will launch their own official fan token to supporters in early 2019. The partnership forms part of Juve’s global fan engagement strategy and comes in a bid to expand their global audience, particularly outside of Europe.
The tradeable fan token will allow Juventus fans across the world to engage with the club through a mobile balloting platform to encourage increased interest in the running of the club.
Juventus supporters will have the chance to purchase tokens through a Fan Token Offering (FTO) scheme, with Socios.com aiming for a quarter one 2019 release.
Giorgio Ricci, Juventus head of global partnerships and corporate revenues, said: "At the club we are always very careful and proactive towards innovation and new technologies. Together with Socios.com we believe we can offer new opportunities to our worldwide fanbase to engage in a cutting-edge way with their favourite club."
Alexandre Dreyfus, Socios co-founder and chief executive, added: "Our long-term aim is to get more than 50 football clubs onboard and we hope to inject an additional US$300 million into the sports economy over the next few years.
“We have started at the very top, with some of the biggest names in football, and our ambition is to build the world's biggest global football community and marketplace for football fans."
Earlier this month, PSG became the first soccer team to join the Socios platform. Now Juve join the French giants in securing a partnership with Socios, following a number of soccer clubs that have recently bought into blockchain technology. Premier League side Arsenal named CashBet as their official blockchain partner back in January, while Leicester City, another top-tier English team, recently signed a deal with FansUnite.
Elsewhere, the players’ unions for two major US sports leagues have penned blockchain-based deals. The Major League Baseball Players Association (MLBPA) partnered with Seattle-based startup Player Tokens in August to create a crypto-collectibles offering, while the National Football League Players Association (NFLPA) acquired a minority stake in live-streaming platform SportsCastr in the same month.