OTT & Digital

La Liga launches OTT service to boost visibility of Spanish sport

Free streaming platform will not show live games from Spanish soccer’s top flight.

by Sam Carp

La Liga launches OTT service to boost visibility of Spanish sport

La Liga, the organising body for Spanish club soccer’s top two tiers, has become the first major European league to launch its own over-the-top (OTT) streaming service.

LaLigaSportsTV will be available for free in an attempt to boost the visibility and exposure of all Spanish sport, with live content to be made available from ‘virtually all sports’ represented by a Spanish sporting federation.

Fans of Spanish sport living outside of Spain will also be able to watch matches and competitions on demand once the live broadcast has ended, depending on local rights restrictions.

The platform, which is available via mobiles, tablets, Samsung Smart TV and screen mirroring, will not show live La Liga games, but will include other content from Spanish soccer’s top flight such as match highlights and pre and post-match interviews.

Live broadcasts from the Segunda Division will be available to Spanish users as part of an annual subscription of €14.99 or €2.99 a month.

Other sports available on the platform include badminton, basketball, boxing, gymnastics, handball, hockey, motor racing, snooker, superbike, table tennis, triathlon, esports and water polo, among others.

Commenting on the launch, La Liga president Javier Tebas said: “The aim is to offer less high-profile sports greater and improved visibility via a platform where content is quickly and easily accessible, allowing fans to enjoy their favourite sport wherever, whenever and however they want.”

The launch of LaLigaSportsTV has been anticipated for some time and forms part of the league’s LaLigaSports project, which was created to offer sporting federations in Spain enhanced exposure and help with their development.

La Liga said a key aim of the niche sports platform is to assist federations in gaining a better understanding of evolving user consumption habits, so that they can develop their commercialisation strategies.

Jose Hidalgo, president of the Spanish Sports Association, added: "LaLigaSportsTV is a platform that will bring about a digital transformation and will offer exposure to the work carried out by each of the Spanish sporting federations."

La Liga is the first major European soccer league to launch its own OTT service, although no league has yet committed to showing live matches on a streaming platform.

Uefa, European soccer’s governing body, revealed in February that it will launch its own OTT platform within six months, with the service initially dedicated to showing women’s and youth soccer matches.