La Liga has signed a deal with LiveScore that sees the global sports media platform become the exclusive sponsor of Spanish soccer’s top-flight 360° replay feature for the next three seasons.
The Intel-powered technology, which is called Replay360°, uses 38 cameras installed inside the stadium to provide users delayed volumetric coverage during La Liga matches from multiple angles around the arena, and includes unique player perspectives.
The deal falls under La Liga’s Sports Scoring rights category and gives LiveScore, which is known for its real-time sports results service, access to the league’s worldwide audience in strategic markets, in addition to the platform’s 50 million monthly unique users.
La Liga president Javier Tebas said: “LiveScore is the best live results app and for LaLiga it is very important to associate with leaders in each market. This global strategic agreement will allow us to strengthen our brand internationally and open the door for our clubs to reach new fans.”
Replay360° is currently offered in eight of the 20 stadiums of LaLiga Santander clubs, including the Bernabéu, home to Real Madrid, and the Nou Camp, home to reigning La Liga champions Barcelona.
The technology, utilised by Spanish rights agency Mediapro, first featured at the Nou Camp in December 2016, as Barcelona took on rivals Real Madrid in the league’s famous El Clasico, with an audience close to 650 million across 185 countries.
LiveScore’s Sam Sadi added: “We are delighted to become a global partner of La Liga. We share similar goals and ambitions to grow an already loyal fanbase through innovation and continuous product improvement.
“Thanks to our well-founded reputation for speed, accuracy and reliability, LiveScore has grown to be the world’s ultimate destination for sports information and football scores in particular.”