Top-tier French soccer side Lille OSC have announced a partnership with Waze.
The GPS navigation application will be used to optimise mobility and access to the Ligue 1 outfit’s Pierre Mauroy stadium, as well allowing spectators to find the best route to reach carparks.
Waze will also be used to measure the impact of matchday traffic in order to better understand fan movements and find efficient routes.
In addition, the app will set up a specific notification on Lille matchdays for its users.
Waze will be featured on Lille’s ‘Losc Innov’ label on its digital platforms, which promotes startups partnering with the club.
"We are delighted to partner with LOSC through this innovative partnership,” said Jerome Marty, director of Waze France. “This allows us to continue to improve our services to drivers at the ultra-local level by deeply integrating the data of a key player in French and northern football.”
"We are pleased with the completion of this partnership with Waze,” added Yann Chevallier, commercial director at Lille. “Helping to develop or associate with brands related to new technologies or innovations is one of the strategic pillars of the LOSC project.
“Waze has already proven itself and is used by millions of consumers every day. The main purpose of this partnership is to connect more with our supporters, to provide them with service by trying to improve the information of their accessibility to the stadium in real time."
Lille are currently fourth from bottom in Ligue 1 after winning only seven of their 26 games so far in 2017/18. They drew 2-2 at home against Lyon on Sunday, and will be looking for much-needed points when they host Angers, who are second from bottom, on 24th February.