Emerging Tech, Data & Media , OTT & Digital

Study: Liverpool the top earning soccer club on YouTube

English giants bring in estimated US$663,940 a month from video platform.

by Tom Bassam

Study: Liverpool the top earning soccer club on YouTube

English giants Liverpool are the highest earning professional soccer club on YouTube, according to new research.

Data was compiled by soccer tickets outlet Livefootballtickets.com, which took YouTube’s top 20 ranked soccer-dedicated channels and assessed them via ecommerce company Sellfy’s own platform. The YouTube Money Calculator evaluates a channel’s potential earnings via Adsense revenue based on cost per mille (CPM) – how much a partner pays per 1,000 views - and estimated earnings from selling merchandise, using Sellfy’s in-house data.

Liverpool were the top-placed soccer club on the list, earning US$663,940 a month, to come in third overall behind Sky Sports Football (US$1,060,192) and the F2 Freestylers (US $716,157).

The rankings show a spread between native platform accounts, such as F2, media outlets, clubs and rights holders. FIFATV, the official channel of soccer’s global governing body, is ranked fourth, bringing in US$503,870 a month, one place ahead of Spanish giants Barcelona.

The rankings are evidence that subscribers do not guarantee income, with Sky Sports Football’s channel estimated to be generating more revenue from its 1.5 million subscribers than the official account of Barcelona, which has  8.15 million subscribers who generate a monthly US$415,552 for the club.

In total, the top 20 features eight clubs, with Liverpool, Manchester City, Chelsea and Arsenal from the Premier League all in the top ten. Paris Saint-Germain are the only side from France’s Ligue 1 and Juventus, similarly, are the sole representatives from Serie A. However, there are no Bundesliga teams in the top 20.

Real Madrid are ranked in 12th place with 5.1 million subscribers generating more than US$85,880 a month.

YouTube has more than 1.9 billion users and, according to research by Brandwatch, has seen the number of channels earning more than US$100,000 a year from the platform increase by 40 per cent year-on-year.