Emerging Tech, Data & Media

Man City, Liverpool and Arsenal tap Intel for immersive viewing

Intel True View’s volumetric capture creates player's eye watching experience.

by Sam Carp

Man City, Liverpool and Arsenal tap Intel for immersive viewing

Premier League soccer clubs Manchester City, Liverpool and Arsenal have partnered with tech giant Intel to deliver immersive viewing experiences for their fans.

The deal will see the Etihad Stadium, Anfield and the Emirates Stadium fitted with Intel’s True View technology, which uses 38 5K ultra-high-definition cameras to enable viewers to watch the most significant moments of games from every angle.

Fans of the three top-flight English soccer clubs will be able to benefit from True View’s features during Premier League rights holders’ live broadcasts and highlights, as well as after the game when they are reliving the action via their club’s official website, mobile app or social media.

Starting from 10th March, True View will introduce a range of innovations including multi-angle views of play, which create 360-degree replays and highlight reels from every angle; a laser wall, which is a virtual plane giving viewers a picture of where players are positioned on the pitch; and a ‘be the player’ capability, which freezes a moment in the match to let fans see the pitch through the eyes of a specific player.

Intel True View is already used for National Football League (NFL) broadcasts, but its partnerships with City, Liverpool and Arsenal will see the technology rolled out in English soccer for the first time.

“We love to be first, both on and off the pitch, so we are delighted to pioneer this game-changing technology at the Etihad Stadium,” said Damian Willoughby, senior vice president of partnerships at City Football Group. “We are sure City fans, and football fans around the world, will love watching beautiful football from every angle.”

The announcement comes shortly after Liverpool chief executive Peter Moore warned that soccer clubs need to embrace new technologies or risk losing millennial fans to video games like Fortnite.

Billy Hogan, chief commercial officer at Liverpool, said: “We strive to utilise the latest technology to be at the forefront of the experience our supporters have, whether that’s on-screen or online, and with the help of our newest partner Intel, that is certainly set to continue.”

Peter Silverstone, commercial director at Arsenal, who have their own innovation lab to invest in technology startups and develop new fan experiences, said the club’s partnership with Intel tied in with their desire to be “at the forefront of developments on and off the pitch” and to give their fans “a whole new view of the game.”

Intel is already a major presence within sport, holding partnerships with the likes of the International Olympic Committee (IOC), Spanish soccer’s La Liga and Major League Baseball (MLB), while it also powers the National Basketball Association’s (NBA) virtual reality broadcasts on TNT.

James Carwana, vice president and general manager of Intel Sports, added: “With the expansion of Intel True View into more stadiums with Arsenal, Liverpool and Manchester City, we have the chance to transform the experience for fans of one of the world’s top sports leagues with our leading and differentiated volumetric technology.”