Emerging Tech, Data & Media , eSports & Gaming

McLaren gear up with Dell

Formula One team integrating technology company’s solutions into operations.

by Tom Bassam

McLaren gear up with Dell

Formula One racing team McLaren have announced a multi-faceted, long-term partnership with Dell Technologies. 

The deal sees Dell bring its technology expertise to every asset of McLaren Technology Group (MTG), which includes McLaren Racing; McLaren’s esports programme, World’s Fastest Gamer; and McLaren Applied Technologies. 

The partnership will integrate Dell’s platform of solutions into MTG’s day-to-day operations, including support for design and manufacturing, trackside operations, telemetry, safety-critical ecosystems, storage, esports and simulation, fan engagement, and guest experience. 

MTG and Dell Technologies intend to collaborate on future projects in the areas of security, cloud, digital and workplace transformation technologies, with scope for technical innovation not only within the two organisations but also the wider industry. 

Zak Brown, executive director of MTG, said: “We are especially excited about the future possibilities that will arise within McLaren Applied Technologies, an area of our business that is growing fast and offers huge potential.

“This announcement is a further statement that McLaren has strong ambitions as we strive to take an important leap in performance both on-track and off it. Dell Technologies is the perfect partner and our two brands share the same ethos, which will propel us towards our business objectives for 2018 and beyond.”