Emerging Tech, Data & Media

Microsoft tees off with US Ryder Cup team

Tech giant to serve as cloud computing supplier at biennial golf competition.

by Elena Holmes

Microsoft tees off with US Ryder Cup team

The PGA of America has announced a partnership with Microsoft ahead of the 2018 edition of golf’s Ryder Cup.

The technology giant will serve as the official cloud computing supplier for the American team at September’s event, the latest instalment of the biennial golf match between the best golfers from Europe and the US.

Microsoft will assist Scouts Consulting Group, the US Ryder Cup team’s official research and analytics partner, with various data, visualisation and machine-learning methods.

The firm will aid the team’s decision-making process, with an emphasis on player statistics to help the US captain with player selection, golf course visualisation, and situational awareness through the delivery of real-time statistics.

The financial terms of the deal have not been disclosed.

"In the current 'Moneyball' era of sports, analytics are increasingly important, and the marriage between golf and data is no exception," said Jeff Price, chief commercial officer of the PGA of America. "This relationship with Microsoft ensures that the US Ryder Cup Team has everything it needs in real time, whether it be in America or Paris in late September."

"Microsoft is excited to share our technology with Ryder Cup USA to digitise its strategy," said Chris Weber, corporate vice president at Microsoft. "We understand that the margin at the Ryder Cup is remarkably narrow and a single intelligent decision can be decisive."

The 2018 Ryder Cup will be contested from 28th to 30th September at Le Golf National in Paris, France. The US Ryder Cup team will be looking to capture their first victory on foreign soil since 1993.