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Minnesota United switch to digital ticketing with new mobile app

Partnership sees MLS soccer outfit integrate SeatGeek platform into app.

by Stephan Georgiou

Minnesota United switch to digital ticketing with new mobile app

Major League Soccer’s (MLS) Minnesota United have announced a partnership with technology provider VenueNext to introduce digital ticketing at their new Allianz Field home.

The club will move into its new soccer-specific venue in time for the start of the 2019 MLS season in March, and their deal with VenueNext will see them create a digital ticketing platform for all events at the stadium.

Integrating technology from ticketing tech company SeatGeek, the digital scheme will be available through the team app which VenueNext are launching early next year.

VenueNext has a similar deal with MLS side DC United, and also developed apps for the National Football League’s (NFL) Minnesota Vikings and the Minnesota Timberwolves of the National Basketball Association (NBA).

Aside from digital ticketing, the new mobile app will provide fans with exclusive team content and other features to enhance the in-stadium experience.

Minnesota United chief executive Chris Wright said: “Allianz Field will have so much to offer fans and this app is going to be the best way for fans to get easy access to all that it has to offer.

“We believe VenueNext can deliver all of the support and technology our fans need at the highest level for a complete and fulfilling experience with our club.”

VenueNext’s chief executive Anthony Perez added: “Our partnership with MNUFC expands our footprint in Major League Soccer and marks our first integration of SeatGeek’s ticketing technology into our platform.”

Minnesota United, which became an MLS expansion franchise in 2017, failed to make the playoffs this season after finishing tenth in the Western Conference.