eSports & Gaming

MLB launches lottery draw game in EquiLottery deal

Baseball Bucks will feature franchise brand marks as league bids to boost fan engagement.

by Steven Impey

MLB launches lottery draw game in EquiLottery deal

Major League Baseball (MLB) has become the first North American professional sports league to enter lottery draw gaming as part of a multi-year partnership with EquiLottery Games.

In a bid to boost fan engagement, MLB has launched a new licensed lottery draw game called Baseball Bucks, which will feature the official brand marks of MLB and its 30 franchises.

The game involves players buying a US$5 quick-pick ticket featuring ten games from that day’s MLB regular-season schedule. Winning tickets will match anywhere between seven to ten winning teams, with overall odds of at least 6-1 across four prize tiers.

“We are always aiming to work with partners who share our goal of providing innovative ways for fans to engage with live games,” said Kenny Gersh, MLB’s executive vice president for gaming and new business ventures.

“Baseball Bucks is a completely new gaming opportunity for lottery players and baseball fans. We’re looking forward to working with EquiLottery Games to bring Baseball Bucks to as many jurisdictions as we can.”

The partnership could also see both parties collaborate on other lottery games based on live baseball, including designs that offer winnings similar to national lottery draws including Powerball and Mega Millions.

“We are pleased to be working with one of the most iconic leagues in professional sports worldwide,” said EquiLottery Games’ chief executive Brad Cummings. “We have already hit the ground running and the early response from lotteries to Baseball Bucks has been exceedingly positive.

“I want to thank MLB for being exceptional to work with through this process as we develop a game that will increase the engagement with baseball across the US while also returning more money to the good causes lotteries support. As with all of our games, Baseball Bucks is designed to be a win for all parties involved.”

The deal adds to EquiLottery Games’ growing sports portfolio, having also announced a partnership with Speedway Motorsports to develop a game based on live auto racing which has been tentatively called Race Car Cash.