OTT & Digital

NBA G League dunks Dailymotion distribution deal

Video-sharing platform to share basketball channels to 250 million sports fans.

by Steven Impey

NBA G League dunks Dailymotion distribution deal

The National Basketball Association’s (NBA) minor league competition, the NBA G League, has signed a multi-year distribution deal with Dailymotion, the global video-sharing platform.

As part of its agreement, Dailymotion will act as the primary host to the G League’s official channels, with plans to distribute video-on-demand (VOD) content from more than 1,300 games over the next two seasons.

To optimise viewership, Dailymotion, which has 250 million users worldwide, excluding greater China, will use data analytics to target fans based on their unique user preferences.

“At Dailymotion, we’re dedicated to surfacing premium, relevant content from prominent global partners like NBA G League,” said Maxime Saada, the company’s chief executive.

“We’re excited to launch this partnership and support NBA G League as they continue to drive awareness and expand their reach to new audiences globally.”

Through past partnerships with sports networks, including Stadium, CBS, and Fox Deportes, Dailymotion has increased its premium audience by 52 per cent, with viewer loyalty growing to eight views per session over the past 18 months.

Currently in its 18th season, the NBA G League is growing in popularity, during the 2017/18 campaign, it marked a league record as 53 per cent of the season NBA players having featured in the G League.

“Dailymotion’s sports vertical has some of the most dedicated and passionate fans on our platform,” said Jolie Roberts, Dailymotion’s head of US sports partnerships and content development.

“As we continue to expand our content offering in this area, it’s paramount to align ourselves with global partners like the NBA G League, who are dedicated to audience growth among diehard and casual fans alike.”