Emerging Tech, Data & Media , OTT & Digital

NBA and Perform combine for digital media partnership

Sports media group takes over portfolio of basketball league’s international websites.

by Tom Bassam

NBA and Perform combine for digital media partnership

The National Basketball Association (NBA) has announced a multi-year partnership that sees Perform take over management of the league’s international websites.

The digital sports content and media group will run the official NBA websites in more than 15 international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain.

Through the partnership, Perform will leverage its global editorial and commercial teams to a reach of more than 15 million unique visitors each month.  Perform will focus on growing the league’s international audiences by revamping the current localised platforms through territory-relevant stories and branded content, and on promoting NBA League Pass - the league’s over-the-top (OTT) service - on DAZN, Perform’s own platform. 

“We are delighted to be working so closely with such a major rights holder as the NBA,” said Perform Media chief executive Juan Delgado. 

“Our goal is to help replicate the NBA’s success in additional markets by leveraging the power of digital, and of course, Perform’s unique international footprint and expertise.  Our continuous focus on innovation in the digital world ensures we are uniquely positioned to help premium rights holders like the NBA drive interest and engagement in the sport worldwide.”

NBA senior vice president, global media distribution, Matt Brabants, added: “Perform has been a trusted NBA partner, and we’re excited to broaden our relationship to include the management of our digital properties in additional markets around the world.”

Perform currently owns and manages ten B2C properties worldwide that reach more than 170 million fans per month with soccer platform Goal.com being its largest property.